Independent Tourism Strategists

Co-creating destination development, experience development and sustainable tourism frameworks and plans. We bring a participative approach and a regenerative lens to the management of destinations of all sizes, worldwide.

Our consortium

Composed of Louise Browne, Emilie Cayer-Huard and Robin Poirier, all independent tourism and sustainability consultants, our team has come together under the banner of Louise Browne Associates.

We would welcome the opportunity to work closely with your organization and destination to create long term tourism frameworks, strategies and programs that will deliver local benefits and help maintain and celebrate the area’s local culture, identity and environment while enhancing your attractiveness to visitors who hold values aligned with your community.

Our expertise

Our members hold robust and complementary expertise, skills and experience in all areas of destination management, including:

  • sustainability 
  • destination & experience development
  • recreation planning
  • interpretive planning
  • tourism research & analytics
  • training
  • facilitated engagement

We work with people to create long term tourism plans that enable places to thrive, communities to prosper, and local culture to be respected and celebrated.

Our team

As a team we have a strong working relationship and we are approachable, pragmatic, and flexible. We are responsible and accountable. We are nimble and can easily customize our approach to suit your organizational needs, budgets and timelines. We value diversity and inclusion and respect the perspectives of those with whom we work and engage.

Louise Browne, the Principal of Louise Browne Associates (LBA), is a tourism planner with many years of experience in providing strategic advice to national tourist authorities, central and local governments and development agencies in Canada, Ireland, and the United Kingdom. Emilie Cayer-Huard and Robin Poirier are both experienced tourism and sustainability strategists and project managers who have both played instrumental roles in developing and implementing thought-leading regenerative tourism strategies for businesses and organizations across Canada and beyond.

Our clients

We work with National, Provincial, Regional and Local Destination Management Organizations, public authorities at all levels, Indigenous governments and organizations, not-for-profit organizations and corporations. Our team has a presence and relationships in British Columbia, Quebec, France, Ireland, and the UK. 

Why Work With Us?

Multidisciplinary Project Expertise

Experience in strategic planning studies, regional and urban destination strategies, interpretive plans, experience development frameworks as well as product specific feasibility studies for public sector clients.

Extensive Experience

Over 25 years of providing consultancy advice to national tourist authorities, central and local government and development agencies in Canada, Ireland and internationally.

Regenerative Tourism Approaches

Woven throughout our approach is a balance between economic, social, cultural and environmental benefits with engagement strategies that ensure diverse community voices are reflected.

Trained Facilitators

Particular experience in advancing participative approaches to stakeholder and community engagement, experience development and placemaking.

Bilingual French and English

Services that allow the delivery in either of Canada’s official languages.

Diverse Skill Sets and Approaches

A team with years of experience in many facets of tourism, planning, facilitation and business consulting that is able to apply diverse thinking to tourism.

Innovative Solutions

In-depth knowledge of case studies and best practices in Canada and internationally